Readership Survey Results
Of the 165,800
Penn Lines subscribers, 76 percent took
action as a direct result of reading the magazine. Many of them visited a
website, bought or recommended a product, or saved articles. Fifty-four
percent of readers cut out or used a recipe from
As the results show from the
Penn Lines readership and
demographic survey conducted in 2016 by New York-based GfK Mediamark
Research & Intelligence, LLC,
Penn Lines readers rely upon the
magazine to provide relevant, up-to-date information and are motivated to act
upon that information.
The comprehensive four-page mail
survey reached 800 cooperative consumer-members selected at random from
Penn Lines mailing lists; 40 percent of
those responded to the survey. On average a
Lines reader spends 38 minutes reading the magazine.
The survey also revealed:
- Eighty-eight percent of subscribers are regular
readers of the magazine while 81 percent read every issue.
- Eighty-one percent of readers have internet access at
home with 70 percent of those having high-speed internet access.
- A large portion of
readers (82 percent) completed energy efficiency upgrades in the last 12
months; out of those who completed upgrades, 57 percent converted to more
- Fifty-three percent of readers completed a home
remodeling/improvement project in the last 12 months.
- Annual median income is $56,900.
Median age of readers is 63.