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Readership Survey Results
Nearly 84 percent of Penn Lines' 145,000-plus subscribers read the magazine cover to cover each month, with another 9 percent claiming "regular readership" (three out of four issues).
These numbers are just examples of findings gleaned from the latest Penn Lines readership and demographic survey conducted in 2007 by New York-based Mediamark Research Inc., one of the nation's premier publication research firms.
While readership levels in the 80 percent-plus range would be extraordinary for most publications, they are not anything new for Penn Lines. Study after study over the past 20 years has consistently found the same thing … cooperative consumers love the magazine and read it each month.
The comprehensive four-page mail survey reached 350 cooperative consumers selected at random from Penn Lines mailing lists. In 69 percent of homes, each Penn Lines copy is read by more than one person, with an average reading time of 36.5 minutes. Over 90 percent of the readers reported they are either very likely (44.6 percent) or somewhat likely (45.8 percent) to trust an advertisement in Penn Lines compared to advertisements they see in other magazines.
The survey also revealed:
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Of the readers who are employed, the median distance between their home and where they work is 15.6 miles.
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Slightly more than 66 percent of the readers have internet access, either at work, home or at another location.
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About 50 percent of those with internet access have broadband or high-speed connectivity.
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Of those persons who have access to the internet, 51 percent have ordered at least one item through the internet in the past 12 months.
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The median age of those responding to the survey is 58 years old.
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Nearly 60 percent are employed while 1.8 percent are temporarily unemployed, 31 percent are retired, 5 percent are homemakers and 3 percent are listed as "other."
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About 13 percent of respondents report they own a home-based business.
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Median annual household income is $56,000.
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