Readership Survey Results

Of the 165,800 Penn Lines subscribers, 78 percent took action as a direct result of reading the magazine. Many of them visited a website, bought or recommended a product, or saved articles. Seventy-eight percent of readers find the advertisements in Penn Lines provide them with useful information about products and services.

As the results show from the latest Penn Lines readership and demographic survey conducted in 2013 by New York-based GfK Mediamark Research & Intelligence, LLC, Penn Lines readers rely upon the magazine to provide relevant, up-to-date information and are motivated to act upon that information.

The comprehensive four-page mail survey reached 800 cooperative consumer-members selected at random from Penn Lines mailing lists; nearly half of those responded to the survey. On average a Penn Lines reader spends 38 minutes reading the magazine.

The survey also revealed:

• Ninety-three percent of subscribers are regular readers of the magazine while 85 percent read every issue.
• Seventy-eight percent of readers find the advertisements in Penn Lines provide them with useful information about products and services.
• A large portion of readers (82 percent) completed energy efficiency upgrades in the last 12 months; out of those who completed upgrades, 80 percent spent up to $5000 on the projects.
• Forty-eight percent of readers completed a home remodeling/improvement project in the last 12 months.
• Average annual household income is $72,000
• Median age of respondents is 61.