Of the 166,400 Penn Lines subscribers, 79 percent took action as a direct result of reading the magazine. Many of them visited a website, bought or recommended a product, or saved articles. On average 80 percent of readers are very to somewhat interested in the core Penn Lines topic areas. These include energy savings, home improvement, recipes and gardening topics.
As the results show from the latest Penn Lines readership and demographic survey conducted in 2010 by New York-based
GfK Mediamark Research & Intelligence, LLC
, Penn Lines readers rely upon the magazine to provide relevant, up-to-date information and are motivated to act upon that information.
The comprehensive four-page mail survey reached 350 cooperative consumer-members selected at random from Penn Lines mailing lists. On average a Penn Lines reader spends 41 minutes reading the magazine.
The survey also revealed:
A large portion of readers (73 percent) are planning energy efficiency fixes in the next 12 months.
Fifty-one percent of readers completed a home remodeling/improvement project in the last 12 months; 75 percent of those projects done by the home owner (do-it-yourself).
Nearly 78 percent have internet access, either at work, home or another location.
Of those with internet access, 50 percent ordered items over the internet in the past 30 days (at the time of the survey).
Seventy-four percent of readers find the advertisements in Penn Lines as a source of purchasing information very useful/somewhat useful.
Median annual household income is $65,000
Median age of respondents is 57.