Readership Survey Results

Of the 165,800 Penn Lines subscribers, 76 percent took action as a direct result of reading the magazine. Many of them visited a website, bought or recommended a product, or saved articles. Fifty-four percent of readers cut out or used a recipe from Penn Lines.

As the results show from the latest Penn Lines readership and demographic survey conducted in 2016 by New York-based GfK Mediamark Research & Intelligence, LLC, Penn Lines readers rely upon the magazine to provide relevant, up-to-date information and are motivated to act upon that information.

The comprehensive four-page mail survey reached 800 cooperative consumer-members selected at random from Penn Lines mailing lists; 40 percent of those responded to the survey. On average a Penn Lines reader spends 38 minutes reading the magazine.

The survey also revealed:

  • Eighty-eight percent of subscribers are regular readers of the magazine while 81 percent read every issue.
  • Eighty-one percent of readers have internet access at home with 70 percent of those having high-speed internet access.
  • A large portion of readers (82 percent) completed energy efficiency upgrades in the last 12 months; out of those who completed upgrades, 57 percent converted to more efficient lightbulbs.
  • Fifty-three percent of readers completed a home remodeling/improvement project in the last 12 months.
  • Annual median income is $56,900.
  • Median age of readers is 63.


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