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2019 Readership Survey Results
Of the nearly 166,000 Penn Lines subscribers, 79 percent took action as a direct result of reading the magazine. Many of them visited a website, bought or recommended a product, or saved articles. Forty-two percent of readers cut out or used a recipe from Penn Lines.
As the results show from the latest Penn Lines readership and demographic survey conducted in 2019 by New York-based GfK Mediamark Research & Intelligence, LLC, Penn Lines readers rely upon the magazine to provide relevant, up-to-date information and are motivated to act upon that information. In fact, 96 percent of readers prefer to read magazines, including Penn Lines, in printed magazine format.
The comprehensive four-page mail survey reached 1,000 cooperative consumer-members selected at random from Penn Lines mailing lists; 39 percent of those responded to the survey. On average a Penn Lines reader spends 37 minutes reading the magazine.
The survey also revealed:
Ninety percent of subscribers are regular readers of the magazine while 81 percent read every issue.
Eighty percent of readers have internet access at home with 78 percent of those having high-speed internet access.
A large portion of readers (95 percent) own their primary residence and 46 percent of those have at least 3 acres of land.
Sixty percent of readers completed a home remodeling/improvement project in the last 12 months.